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Adding Video To Your Business

By now, you have probably noticed - video has taken over the internet. At the time of me writing this, video content occupies 82% of all online content. EIGHTY. TWO. PERCENT. The numbers are pretty clear. People don't want to read anymore. Or, at the very least, people don't want to be forced to read. If they can get content either by reading it, or having it read to them, the numbers clearly indicate that they would rather have somebody else read it to them.

So hopefully, with that being said, you have decided that it's finally time to jump on board with video. Today, I am going to show you exactly how to do that.

Let me say this right up front - you most likely already have everything that you need to get started with video. It might not produce the most earth-shattering, oscar-quality video... but that's okay. It doesn't have to be. Not yet at least.

In most instances, a cell phone video will suffice just fine. If you're self-conscious about the quality of your video, think of it this way: how many viral videos have you watched that were recorded on a cell phone? The quality of cell phone cameras is constantly improving. Pair that with the fact that most people are totally fine to watch a video recorded on a cell phone, and you have a nice low barrier of entry for most businesses.

If you really want to make a thing out of it, you of course can upgrade your equipment. Better mics, lighting, better cameras, etc. But the thing is - the more equipment you invest in, the more time you are going to spend. There is a big difference in time between holding your cell phone and pressing record, than there is with setting up mics, tripods, and lighting before you can hit record. The very best camera that you can use is the camera that you have on you, and the camera that gets your video published as quickly as possible. The more time you spend with things like lighting, audio, sets, editing, etc., the less likely that video is to ever see the light of day.

Now, if you have it in your budget to invest in some better quality equipment, and find that it doesn't slow you down too much, then by all means do that. But, don't let that be the reason why you avoid utilizing video.

Once you feel confident with your equipment, how do you go about actually creating video?

Posted in Business, Strategy on May 01, 2019

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