By now, you have probably noticed - video has taken over the internet. At the time of me writing this, video content occupies 82% of all online content. EIGHTY. TWO. PERCENT. The numbers are pretty clear. People don't want to read anymore. Or, at the very least, people don't want to be forced to read. If they can get content either by reading it, or having it read to them, the numbers clearly indicate that they would rather have somebody else read it to them.
So hopefully, with that being said, you have decided that it's finally time to jump on board with video. Today, I am going to show you exactly how to do that.
Let me say this right up front - you most likely already have everything that you need to get started with video. It might not produce the most earth-shattering, oscar-quality video... but that's okay. It doesn't have to be. Not yet at least.
In most instances, a cell phone video will suffice just fine. If you're self-conscious about the quality of your video, think of it this way: how many viral videos have you watched that were recorded on a cell phone? The quality of cell phone cameras is constantly improving. Pair that with the fact that most people are totally fine to watch a video recorded on a cell phone, and you have a nice low barrier of entry for most businesses.
If you really want to make a thing out of it, you of course can upgrade your equipment. Better mics, lighting, better cameras, etc. But the thing is - the more equipment you invest in, the more time you are going to spend. There is a big difference in time between holding your cell phone and pressing record, than there is with setting up mics, tripods, and lighting before you can hit record. The very best camera that you can use is the camera that you have on you, and the camera that gets your video published as quickly as possible. The more time you spend with things like lighting, audio, sets, editing, etc., the less likely that video is to ever see the light of day.
Now, if you have it in your budget to invest in some better quality equipment, and find that it doesn't slow you down too much, then by all means do that. But, don't let that be the reason why you avoid utilizing video.
Once you feel confident with your equipment, how do you go about actually creating video?
Establish what mediums you want to utilize. Do you want to use Instagram or SnapChat, because of the convenience? Do you want to record first, and then upload to YouTube or Vimeo? Or do you maybe want to cast a wider net and publish on all of these? Knowing these things up front will help to determine what kind of video you create.
Figure out a topic for the video. Every video should have a point. Don't create a video of you rambling on aimlessly, even if it is a 10 second snippet. Have a purpose. Now, if you can get that point across in 10 - 15 seconds, great. That will also help you figure out what mediums you should post it on (SnapChat / Instagram are ideal for this type of video).
Get comfortable speaking on camera. This is a real challenge for a lot of people. Many people do not like being recorded, and freeze up as soon as they start. If this is you, I suggest recording yourself with your phones native recording app, and practicing. This provides a nice safety net, because after you're done recording if you don't like it, you simply delete it. No harm, no foul. As with anything, practice makes perfect. It may take several tries for you to get to a point where you feel comfortable in your own skin. But it is time well invested.
Be yourself. Don't get caught up in the trap of perfectionism. It's okay if you mess up your words. It's okay if you stumble or say a few "umm's". Learn to see the camera as though it were your best friend sitting in the room (or car) with you. You don't rehearse everything you'll say to them. So don't get too caught up in rehearsing what you'll say to the camera.
Utilize a variety of different types of video. Some videos can be longer and more intructional. Other videos can be shorter, and more anecdotal. And still others can be humorous, and show your personality. Don't be afraid of mixing it up. Remember - people like seeing the personality and quirks of a business. As long as you are not being vulgar, rude, or something that could be seen as tasteless or offensive - feel free to let loose a little bit with your videos.
Have an idea of what you're going to say before hitting record. This is not to say that you have to memorize a script - but it sometimes helps to have an idea of what you're going to say before you start a video.