One of the core principles that I emphasize to each of my clients is "value". I’m sure I sound like a broken record to a lot of them. I am constantly reminding them that to connect with audiences in today's world, it all boils down to value.
It shouldn't be a surprise by this point that online reviews have massive impact on businesses. I can probably find an ample amount of studies that back this statement up, but I think you already know this. Whenever people are in the market for some product or service, they do their research online first. And the search result that show the best combination of high ratings with quantity of ratings is most likely who that person is going to go with.
There is no question that Wordpress is a juggernaut in the world of websites. It is easily one of the most popular content management platforms out there. Make no mistake, there is a lot that Wordpress does well. It would not have become as popular as it has, if it didn't do at least some stuff well. But, there is also a lot left to be desired. More and more developers and agencies are leaving Wordpress, including Right Creative.
By now, you've probably heard the advice: you should be posting to your blog consistently, and regularly adding new content to your website. Strive for one blog post a week. Supplement your blog posts with social media postings twice a week. Make sure you're doing email blasts to get more eyes on your posts.
I've said it before, and I'll continue saying it: if you are not doing video for your business, you are already behind. At the time of me writing this, video content occupies 82% of all online content. EIGHTY. TWO. PERCENT. The numbers are pretty clear. People don't want to read anymore. Or, at the very least, people don't want to be forced to read. If they can get content either by reading it, or having it read to them, the numbers clearly indicate that they would rather have somebody else read it to them.